Case Studies

Notes for editors, publishers, agencies, and brands looking for custom illustration that makes complex stories immediate, memorable, and ownable.

Commercial Illustration vs Stock Images

When stock imagery is enough, and when a story or campaign needs a drawn image with its own point of view.

Commercial illustration01

A short guide to the kind of brief that makes collaboration easier from the first sketch.

Commissioning guide02

Notes on reducing a dense article into a clear image, without making it feel flat or too obvious.

Case study03

A more personal note on the kind of editorial work Alex takes on from Hong Kong.

Editorial illustration04